Disneyland seemed to have been negatively perceived recently with the increase in parking price, depleted Magic Key yearly passes, and whopping ticket prices with the nearing holidays – all happening in just a week.
A light, literally, has emerged to conceal the harsh developments as the Main Street Electrical Parade will soon make its comeback.
An estimated half a million light bulbs adorn on floats have been the main attraction of the iconic parade which Disneyland started hosting in 1972 until 1996. The parade reflects the most beloved scenes in the movies such as “Alice in Wonderland” and “Peter Pan.”
When the parade folded, it “had been performed almost 3,600 times for more than 75 million guests,” a Disney blog Allears.net said.
The comeback of the parade was teased by Disney through a TikTok video showing a glowing snail this morning. The icon represents one of the Electrical Parade floats going to a Disneyland truck and a message saying “to be continued” follows. Positive feedback was aired by fans online, but some think that the recent move is intended to appease the public following the issues surrounding Disneyland.
“There are few guarantees in life,” Twitter user @MadnessKingdom said, “but Disney trotting out the Main Street Electrical Parade whenever they’re having some sort of trouble at the California parks is one of them.”
The said parade emerging during a bumpy road for Disneyland is not a new thing. It was also revived in 2001 to Disney California Adventure to address the bland attendance figures. Back in 1996, the company made it appear that the parade will be held for the last time to use it to increase attendance and profits in the future.
“Disney’s California Adventure opened in February 2001,” Disneyland history blog Yesterland mentioned. “When expected attendance levels failed to materialize, [the park] had to take quick action. It’s not surprising that their first big initiative involved the Main Street Electrical Parade.”
“If killing the parade could work such wonders, how about bringing it back from the dead?”
But the parade failed to address the existing problems at the park. “If the parade was meant to provide an instant fix to the park’s attendance problems, it failed,” Yesterland noted.
In 2017 and 2019, the Main Street Electrical Parade was celebrated in a short period of time in Disneyland Park.
The parade appeared to be a convenient way for Walt Disney Company to calm the public amid its unveiling of paid fast passes and huge year-over-year profit, SFGATE reported.
“Y’all made your customers angry so you gotta drag this out again, huh?” one of the comments online read.
“I’m in the most toxic abusive relationship ever with Disney,” another mentioned. “Raise prices but wait I love you here’s the MSEP.”