A Lyft ride-share automotive waits at a stoplight in Sacramento, Calif. | Rich Pedroncelli, File/AP

OAKLAND — California formally has its first $200 million ballot marketing campaign, courtesy of the homegrown tech trade.

Proposition 22 all the time figured to be an enormously costly fight. Five gig economic system companies invested $110 million simply on the outset of their effort to exempt themselves from a brand new state regulation that might power them to deal with app-summoned employees as workers relatively than contractors.

The marketing campaign has lived as much as these expectations. A late October $3.75 million outlay from DoorDash pushed proponents’ fundraising whole to roughly $203 million. Virtually all of that has come from 5 companies making an attempt to protect their contractor-reliant enterprise fashions: Uber, Lyft, Postmates, Instacart and DoorDash.

The implications: The Prop 22 marketing campaign has all the time been a monetary mismatch. While organized labor wields important sway in California politics, the union-driven opposition marketing campaign has pulled in about $20 million. That was an honest sum in California ballot campaigns, however is merely one-tenth of what their opponents have dedicated.

Despite these lopsided numbers, which have helped the sure facet saturate California’s airwaves, polling suggests Prop 22 might fail. A Berkeley IGS ballot this month discovered the measure wanting a majority, claiming assist from 46 p.c of probably voters.

The larger context: Before this, the fundraising report for a single facet of an initiative marketing campaign was the roughly $111 million kidney dialysis companies spent in 2018 to beat again Proposition 8. The tech trade was poised to shatter that from the beginning.

Jeremy B. White – www.politico.com

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