Europe’s upcoming rulebook for tech giants might result in much less selection for EU companies and shoppers, a senior Google govt informed POLITICO as the firm ramps up efforts to weigh in on the upcoming laws.
“It’s so important to get the rules right for European consumers to have more choice, to support the kind of jobs we’ll need in the future and to support European businesses,” Google’s President of Business and Operations for the EMEA area Matt Brittin stated in an interview.
The feedback got here after an inner lobbying doc, seen by POLITICO, confirmed the tech large had laid out a 60-day plan to “remove from the Commission’s proposal unreasonable constraints to our business model, our ability to improve products or roll out new features.”
Brittin stated he had not seen the doc. But he warned against “putting up barriers so that Europeans only have access to less choice and to more costly alternatives.”
“Europe has the opportunity to provide leadership, but provide it in a way that … helps Europe to accelerate the economic recovery,” he added.
Google’s outreach comes as the European Commission is drafting laws, generally known as the Digital Services Act, for platforms equivalent to Google, Facebook and Amazon and is anticipated in early December.
The Digital Services Act will focus on content material moderation whereas one other invoice, the Digital Markets Act, will set competitors rules for so-called gatekeeper platforms.
Do’s and don’ts
On the competitors aspect, the stakes for Google are excessive as the upcoming laws might pressure operational adjustments.
The EU’s govt physique is contemplating an inventory of do’s and don’ts for gatekeepers, which might embrace a ban on utilizing their enterprise customers’ business knowledge to compete with them; a prohibition on proscribing entry to knowledge generated by enterprise customers; a ban on self-preferencing; and a ban on stopping enterprise customers from selling provides obtainable outdoors the platform.
In its effort to “reset the political narrative,” Google needs to persuade policymakers that rules that go too far might backfire by having a adverse influence on the European economic system, in response to the firm’s inner doc.
A examine to be launched Friday, performed by Brussels-based assume tank ECIPE and sponsored by the tech large, discovered that imposing ex ante rules on gatekeepers, which is what the Digital Markets Act is more likely to do, might price the EU economic system €85 billion a yr in gross home product.
Brittin additionally pushed again against the concept that companies are dependent on Google Search to achieve customers.
“Search engines are one way your business can reach people, but today you’ve got many many other ways of reaching people through social media, through apps, through online marketing, through PR,” he stated.
Internal Market Commissioner Thierry Breton trusts the tech large will finally make do with the new rules, no matter they is perhaps, he informed POLITICO.
“I know [Google] very well. They adapt to European law. They will know how to adapt, like everyone else, and even if it costs a bit of money, they will manage because the European market is an important one, including when it comes to data,” he stated.
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Laura Kayali - www.politico.eu