Mastercard and Visa executives announced that they would not be allowing customers to use their credit cards to make purchases on pornographic site Pornhub starting Thursday after a series of accusations that revealed several videos that showed rape and underage sex.

Sexual exploitation

The companies took action after The New York Times’ opinion columnist Nicholas Kristof conducted an investigation of alleged revenge and nonconsensual pornographic content on the website.

Visa announced its suspension of allowing purchases of services on Pornhub using its cards despite its investigation still ongoing.

In a statement, Pornhub said the decisions were “exceptionally disappointing.” The company announced two days ago that it had plans to counter images of abuse, nonconsensual activity, and depiction of underage models on its platform and banned unverified users from uploading any content.

Pornhub said, “This news is crushing for the hundreds of thousands of models who rely on our platform for their livelihoods.” The company revealed it had amassed over 42 billion visits to its website last year, the San Francisco Gate reported.

The senior vice president and executive director of the National Center on Sexual Exploitation, Diane Hawkins, said the organization had talked with executives of Mastercard and Visa earlier this year to urge them to stop allowing the purchase of service of Pornhub with their credit cards. She added, “and we are grateful that both companies will make these significant changes.”