Samsung confirms that its latest Galaxy Unpacked event, along with its major smartphone launch of the year, will be held virtually at 10AM Eastern/ 7AM Pacific on January 14th. 

“Over the past year, mobile technology has taken center stage in everyday life as people are working remotely and spending more time at home,” Samsung’s invitation reads. “The accelerated transition to a mobile-first world brings with it the need for devices that can transform everyday life into an extraordinary experience.”

Pre-event leaks

As usual, news about the launch has long been known by some and is no longer surprised about Samsung’s confirmation. For one, Samsung has already opened pre-orders reservation for its Galaxy smartphones and two, a reliable employee from a Samsung store in Bengaluru, India has already confirmed the launch and its dates way back in December. 

Despite Samsung keeping a firm shut on which devices they are planning to announce, people are expecting the appearance of the new Galaxy S21, S21 Plus and S21 Ultra and possibly, the new Galaxy Buds. 

Samsung’s priorities for 2021

Samsung might be surprising everybody this year by deviating from the current smartphone trends raised by its competitors. News has been making rounds on the tech world, saying that instead of focusing on its popular Galaxy Note devices, Samsung will push to plan and release “more accessible” foldable smartphones, including its first lower-cost models.

This line up well with Samsung’s plan to introduce the Galaxy Note’s S Pen to other devices, such as the premium Galaxy S21 Ultra and possibly even Samsung’s next Galaxy Z Fold. As confirmed by Samsung smartphone chief TM Roh who released a statement through a blog post saying, that the company plans to bring Galaxy Note’s “most well-loved features” to other Galaxy devices. 

Even though Samsung has established its place as one of the pioneering brands to launch foldable smartphones, one thing has been keeping people from ramping up their purchasing drive and that is the price. Even the least expensive foldable phone from Samsung already equates to one premium smartphone but, that may soon change if Samsung is indeed planning to release lower-cost models in the coming months.