Sitecore Makes AI-Powered Auto Personalization a Standard Feature of Industry Leading Digital Experience Platform

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SAN FRANCISCO, Oct. 27, 2020 /PRNewswire/ — Sitecore®, the worldwide chief in digital expertise administration software program, right this moment introduced Sitecore Artificial Intelligence (AI) Auto Personalization Standard can be accessible as half of Sitecore Experience Platform™ 10 (XP) for patrons starting in early 2021. This innovation expands the supply of Sitecore AI and brings the ability of fast and easy personalization to prospects, with out requiring a rise in finances or staff hours devoted to the trouble. The firm introduced this and different product enhancements at Sitecore Symposium, going down nearly this week.

Sitecore AI Auto Personalization Standard permits customers to start out personalization instantly, with out manually defining person segments and with no minimal site visitors required, whereas additionally:

  • Enabling auto personalization, similar to photos, textual content snippets and calls to motion for websites
  • Providing quick personalization efficiency visibility with AI analytics embedded in XP
  • Tracking essential KPIs, similar to engagement worth and bounce charges, to measure success

“The ability to personalize at scale is now a must have, and the only real way for brands to accomplish this while accelerating time to value is to leverage AI,” stated Desta Price, govt vp of product, Sitecore. “We want to make it easy and cost-manageable for our customers to benefit from the power of AI, so we’re integrating our personalization innovation directly into our digital experience platform, giving customers access to the tools they need to quickly share personalized messages en masse.”

Sitecore additionally presents Sitecore AI Auto Personalization Premium for patrons who need limitless personalization together with an AI insights dashboard with found audiences from each historic and every day information.

Sitecore AI Auto Personalization was first piloted with the Microsoft Partner Network, a mission that recently won the 2020 Content Marketing Award from the Content Marketing Institute for Best Use of Content Involving AI. 

New Options for High Performing Content Delivery
Sitecore additionally introduced its new content material supply capabilities, coming in early 2021, that can convey further choices for manufacturers to ship scalable, excessive performing experiences whereas assembly the rising wants of right this moment’s demanding customers and accelerating a model’s time to worth, together with:

  • Sitecore Experience Manager® (XM), which can have an added choice for patrons to leverage a extremely scalable supply platform for static publishing of Sitecore JSS websites and runtime content material supply for headless websites
  • Sitecore Content as a Service (CaaS) capabilities constructed upon the Sitecore Content Hub™ SaaS platform, enabling manufacturers to excellent their content material technique with centralized planning and collaboration instruments and publish atomic content material to a particularly scalable supply platform via high-performing APIs to any channel, on demand

“Brands need content that will work for them, and we’re here to help our customers leverage modern tools and frameworks to deliver content and experiences at scale,” stated Tom De Ridder, CTO, Sitecore. “These new offerings will provide customers additional options to deliver superior experiences, enable options for JAMstack architecture across Sitecore XM and Content Hub, and empower development teams with exceedingly flexible solutions.”

For extra info on learn how to be part of this week’s Sitecore Symposium actions, or view on demand periods, please go to: https://symposium.sitecore.com/.

About Sitecore

Sitecore delivers a digital expertise platform that empowers the world’s smartest manufacturers to construct lifelong relationships with their prospects. A extremely embellished trade chief, Sitecore is the one firm bringing collectively content material, commerce, and information into one related platform that delivers tens of millions of digital experiences on daily basis. Leading corporations together with American Express, ASOS, Carnival Cruise Lines, Kimberly-Clark, L’Oréal, and Volvo Cars depend on Sitecore to offer extra participating, customized experiences for his or her prospects. Learn extra at Sitecore.com.  

Shannon Lyman
Sr. Director, Communications

Sitecore is a registered trademark of Sitecore Corporation A/S within the USA and different international locations. All different model names, product names or logos belong to their respective holders.

SOURCE Sitecore


Charlene is a Bay Area journalist who hails from the small community of Fresno. Drawing from her experience writing for her college paper, Charlene continues to advocate for free press and local journalism. She also volunteers in all the beach cleanups she can because she loves the water.