Chief diversity officer Miriam Warren announced that Yelp has improved their application by adding in a new tool that gives owners the option to identify their businesses as Asian-owned.
The new and optional attribute will make it easier for Yelp users to find and support Asian-owned businesses.
Business owners are allowed to edit their current Yelp listing and select the option that they are an Asian-owned business. The new feature will be available when the owner logs in to their Yelp for Business account.
Once the attribute has been added, Yelp users who filter “Asian owned” restaurants will find a list of businesses near them that notes that attribute. Previously, Yelp has also released a similar feature, such as the option to identify as “Black-owned” or “Women-owned.”
Yelp has also confirmed in its latest Economic Impact Report on diverse businesses that Yelp searches for Asian-owned businesses increased by 130% in February. The company also announced that, during April and May, the Yelp Foundation will double any donations a Yelp employee makes to selections that are Asian American and Pacific Islander-serving, such as Asian Americans Advancing Justice – Atlanta and Stop AAPI Hate.