WHAT YOU GET
SAMPLE · WHAT LANDS IN YOUR INBOX EVERY SATURDAY MORNING
This is a real example of the Saturday letter. Five thousand readers get it weekly. No banner ads, no tracking pixels, no paywall. Just one San Francisco profile, one short note from the editor, and the slot where a sponsor credit lives when one is booked.
PRESENTED BY [YOUR NAME HERE]
Co-Presented slot open · see work with us
FROM THE EDITOR
Good morning. The block was quiet at 5:48 a.m. and Mrs. Kim was already at the press. This week's letter is about her and the tofu house she has held on Geary Street since 1992. It is also about her block, which has not held her back so much as not held still.
If you can spare 12 minutes today, this is the one to read. If not, save it for the walk home. The piece will be at the same URL forever.
— Eric
THIS WEEK'S KEEPER · 12-MIN READ
For 34 years, Mrs. Kim has been ladling soondubu before sunrise. As her block changes around her, she's not going anywhere, and she has things to say.
It is 5:48 in the morning on a Tuesday in February when Mrs. Kim flips the switch on a tofu press she bought in 1992 and slides the first batch out. The press is heavy. She is 67. She uses both hands.
The shop is on Geary Street, between a vape store that opened last year and a bubble tea chain that opened the year before that. The block has changed around her. The shop has not.
READ THE FULL ESSAY →“My customers come because they remember their mothers. I am not making tofu. I am making memory.”
— MRS. KIM, OWNER
THE FIVE RULES, STILL TRUE
— TODAY'S LETTER IS SUPPORTED BY —
[YOUR NAME HERE]
Patron slot open · text only, no logos, no banners. Book it for $400 →
CLASSIFIEDS · SATURDAY №18
WHAT YOU JUST SAW
One: there are no banner ads, anywhere. Two: there is one feature, one editor's note, one pull quote, and a five-rules sign-off. Three: the Co-Presented slot at the top, the Patron slot at the bottom, and the Classifieds row are all places where a sponsor can appear, named by the editor, in our voice, never disguised. Four: the email is plain text-and-photo. No HTML buttons that look like ads. Five: every word goes through the same editor.
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THANKS. SATURDAY MORNING IN YOUR INBOX.