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Bob Marley standing beside woman during daytime

From rebel to retail − inside Bob Marley’s posthumous musical and merchandising empire

Mike Alleyne, Professor Emeritus of Popular Music Studies & Music Business, Middle Tennessee State University The long-awaited Bob Marley biopic “One Love” will highlight important moments in the musician’s life – his adolescence in Trench Town, his spiritual growth, the attempt on his life. But as a music industry scholar, I wonder if the film is yet another extension of the Marley marketing machine. Marley died in 1981 at the age of 36. He’d achieved a level of mainstream success unrivaled by other reggae acts, and he did so while challenging global capitalism and speaking to the oppressed. This image, however, is fundamentally at odds

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