Press Release: The World Cup Soccer Tournament to Spotlight America SCORES Poet-Athletes 

4 mins read

December 6, 2022 | San Francisco, CA 

America SCORES is thrilled to be spotlighted in an ad airing during the 2022 World Cup. Donated to America SCORES by Fox Sports, this 30-second spot shows a young female SCORES poet-athlete writing a poem, going over game strategy, and preparing to take a shot on goal. Take your position, chase your goal. Fox has reportedly charged advertisers $300,000 per 30-second commercial spots and double that for hotly contested showdowns. 

The nonprofit America SCORES brings together soccer and creative expression for youth in the Bay Area and across the continent. SCORES’ evidence-based award-winning curriculum combines sports, arts, and service learning, empowering youth to lead healthy lives, be engaged students, and have the confidence and character to make a difference in the world. 

Locally, SCORES will reach 3,000 Bay Area youth this year. SCORES programs are free to families and are delivered with community partners at 80 locations. During the month-long World Cup tournament, SCORES is hosting community events in San Francisco, Oakland, San Jose, Hayward, and San Rafael. 

2023 brings the hotly awaited return of the SCORES Corporate Cup Soccer Tournament. This signature event features top Bay Area companies including Bloomberg, SilverLake Partners, TPG, Union Bank, BlackRock, First Republic, SalesForce, MuleSoft and more. 

Companies invest in SCORES in myriad ways. Bank of the West recently contributed funds to the SCORES Field of Dreams initiative to turn a large asphalt playground into a green sports field at James Lick Middle School in the Noe Valley neighborhood of San Francisco. Bank of the West is also sponsoring a financial literacy program at the school, preparing students for their fiscal futures. 

“We’re leveraging the excitement and passion of the World Cup to create more opportunities for low-income youth in the Bay Area,” says Colin Schmidt, Executive Director of America SCORES Bay Area. “The high cost of youth soccer and enrichment programs is creating barriers to participation. We want to knock these down.” Eradicating those barriers will have not only significant short-term benefits to youth and public schools, but also creates a stronger and more inclusive soccer player pipeline leading to the very highest levels of play in the game. Schmidt adds, “By expanding opportunities at the base of the talent pyramid, the higher the level of play at all levels, including at the very top.” 

SCORES relies on individual donors, corporate sponsors, and community foundations to help deliver high-quality, free programs to local youth. It’s the kickoff of a giving season that extends through December. “The exposure we receive today will help thousands of children tomorrow. With support, we create pathways for them to be on a team with caring coach-mentors, to explore issues in their lives through their poetry, and to work together on service-learning projects to create positive change in their own neighborhoods,” says Schmidt. 

In 2026, The World Cup comes to the Bay Area. By then, SCORES aims to serve 10,000 students per year, expanding the beautiful game to hundreds more low-income public school communities. It takes teamwork to make change possible at this scale. We can do this, but only with community and corporate support

To see the SCORES’ World Cup ad and to learn more about America SCORES Bay Area, please visit: 

Media Contact 

● Rae Rodriguez, Marketing & Communications | | 415.298.4200


Charlene is a Bay Area journalist who hails from the small community of Fresno. Drawing from her experience writing for her college paper, Charlene continues to advocate for free press and local journalism. She also volunteers in all the beach cleanups she can because she loves the water.

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